Deep Dive Marketing was founded by Colette Weintraub, a Fortune 500-experienced marketing executive with a nine-year track record of strategizing and executing community building and integrated marketing campaigns that:
•Captured market-leading dominance for both newly launched and existing brands
•Created industry “firsts” and opportunities that provided more than $3 million in in-kind advertising
•Generated record-breaking sales, exceptional click through rates, high ROI customer acquisition, and leading organic and PPC search campaigns
Specialties
Expert in the technical, conceptual and content development of marketing campaigns that target desired audiences and articulate the merits of company products and services.
The Work
Colette’s clients have included: (RED), AEG, Music Today, Sony Pictures, Dreamworks, FOX (.com, international, home entertainment), Warner Bros (theatrical, international, home entertainment), Disney, Discovery Channel, EA, Paramount, Simon & Schuster, Arnold Worldwide, Pepsi, Microsoft, MySpace, Atlantic Records, RCA/BMG, Interscope, Spivak-Sobol Entertainment, The Calling, Weezer, Ozomatli, Craig David, Jewel
For more info, visit Colette’s LinkedIn Profile.
Deep Dive Marketing 
Posted by Botham on August 14, 2009 at 7:21 am
Thanks for https://deepdivemarketing.com/2009/07/20/the-new-music-business-model-imogen-heap/
Nice work
Botham Blessings
Posted by Sebastian on August 18, 2009 at 8:31 am
Your piece got me thinking. Thank you
Posted by sara on January 8, 2010 at 3:44 am
Dear Colette
Thanks so much for your piece – I followed Imogen Heap through her journey and found it fascinating.
I am studying an MA in Songwriting at Bath Spa University in the UK and wanted to reference IH – you have made some really interesting points and summed things up so comprehensively- this has given me some interesting points for an essay I’m writing for an Industrial Context module. I’d like to quote you in my essay – I hope thats ok?
many thanks
S
Posted by Colette on January 8, 2010 at 8:56 am
Hi! Great to hear from you and thank you for your kind words. Happy to hear you found this information helpful. Yes, you may absolutely quote me in your essay. Feel free to contact me (colette@deepdivemarketing.com) if you have any questions.