On July 2oth I published an article about the ways in which musician Imogen Heap is using the internet and social media sites to connect with her fans. While many musicians are using the internet to engage with their audience, I profiled Heap because she is an exceptional case. She has consistently used social media [...]
Posts Tagged ‘Music’
8 Sep
What Is The New Music Business Model?
Posted by Colette in Marketing, Music, Music Marketing, Social Media. Tagged: Ani DiFranco, audience engagement, Bands Under The Radar, fan engagement, Imogen Heap, LP33.tv, Matt Nathanson, Music, New Music Business Model, Nine Inch Nails, Radiohead, record labels, record sales, Social Media, Thom Yorke, Topspin, Trent Reznor, TuneCore. 4 Comments
20 Jul
The New Music Business Model: Imogen Heap
Posted by Colette in Marketing, Music, Music Marketing, Social Media. Tagged: Flickr, heap cafe, heap tweetup, Hotel Cafe, Imogen Heap, Marketing, Music, music business, Music Marketing, Social Media, Topspin, Twitter, YouTube. 80 Comments
It’s been a while since someone in the music business impressed me. Finally, somebody has impressed me so much that it inspired me to launch my long-overdue company website and marketing blog. This is the story of how one woman and 700,000 (and climbing) followers on Twitter are creating the new music business model.
