On July 2oth I published an article about the ways in which musician Imogen Heap is using the internet and social media sites to connect with her fans. While many musicians are using the internet to engage with their audience, I profiled Heap because she is an exceptional case. She has consistently used social media [...]
Archive for the ‘Social Media’ Category
8 Sep
What Is The New Music Business Model?
Posted by Colette in Marketing, Music, Music Marketing, Social Media. Tagged: Ani DiFranco, audience engagement, Bands Under The Radar, fan engagement, Imogen Heap, LP33.tv, Matt Nathanson, Music, New Music Business Model, Nine Inch Nails, Radiohead, record labels, record sales, Social Media, Thom Yorke, Topspin, Trent Reznor, TuneCore. 3 Comments
26 Aug
Imogen Heap vs. Bob Lefsetz – Early Results Are In
Posted by Colette in Music, Music Marketing, Social Media. Tagged: Amanda Palmer, Bob Lefsetz, Bono, Bruce Springsteen, Ellipse, Imogen Heap, Madonna, Mick Jagger, New Music Business Model, Prince, Radiohead, Trent Reznor. 5 Comments
A few weeks ago I wrote an article detailing some of the ways Imogen Heap has been engaging with fans and building excitement for her new album Ellipse. A little while later, Bob Lefsetz featured commentary about my article in his Lefsetz Letters.
If you speak with enough people in the music business, you’ll find that [...]
18 Aug
Imogen Heap “Ellipse” Full Album Streaming Here
Posted by Colette in Marketing, Music, Music Marketing, Social Media. Tagged: Ellipse, Ellipse album stream, Imogen Heap, Marketing, New Music Business Model. 2 Comments
For those of you who read my article The New Music Business Model: Imogen Heap and responded by asking, “What about the music?!”
Well, here you go – full-streams of Imogen Heap’s forthcoming album Ellipse:
13 Aug
Influencer Marketing
Posted by Colette in Influencer Marketing, Marketing, Music, Music Marketing, Social Media. Tagged: Bob Lefsetz, digg, Facebook, Imogen Heap, Influencer Marketing, Josh Groban, Lefsetz Letters, Marketing, New Music Tipsheet, Scott Perry, Twitter, yoga. 3 Comments
You might be wondering why it’s been 3 weeks since my last post (The New Music Business Model: Imogen Heap). . .
Initially, this entry was going to be about the benefits and differences between using Facebook and Twitter to share articles. I’ve been tracking traffic across multiple blogs, looking at referring sources, and trends in [...]
20 Jul
The New Music Business Model: Imogen Heap
Posted by Colette in Marketing, Music, Music Marketing, Social Media. Tagged: Flickr, heap cafe, heap tweetup, Hotel Cafe, Imogen Heap, Marketing, Music, music business, Music Marketing, Social Media, Topspin, Twitter, YouTube. 75 Comments
It’s been a while since someone in the music business impressed me. Finally, somebody has impressed me so much that it inspired me to launch my long-overdue company website and marketing blog. This is the story of how one woman and 700,000 (and climbing) followers on Twitter are creating the new music business model.
