A few weeks ago I wrote an article detailing some of the ways Imogen Heap has been engaging with fans and building excitement for her new album Ellipse. A little while later, Bob Lefsetz featured commentary about my article in his Lefsetz Letters. If you speak with enough people in the music business, you’ll find [...]
Archive for August, 2009
26 Aug
Imogen Heap vs. Bob Lefsetz – Early Results Are In
Posted by Colette in Music, Music Marketing, Social Media. Tagged: Amanda Palmer, Bob Lefsetz, Bono, Bruce Springsteen, Ellipse, Imogen Heap, Madonna, Mick Jagger, New Music Business Model, Prince, Radiohead, Trent Reznor. 5 Comments
18 Aug
Imogen Heap “Ellipse” Full Album Streaming Here
Posted by Colette in Marketing, Music, Music Marketing, Social Media. Tagged: Ellipse, Ellipse album stream, Imogen Heap, Marketing, New Music Business Model. 2 Comments
For those of you who read my article The New Music Business Model: Imogen Heap and responded by asking, “What about the music?!” Well, here you go – full-streams of Imogen Heap’s forthcoming album Ellipse:
13 Aug
Influencer Marketing
Posted by Colette in Influencer Marketing, Marketing, Music, Music Marketing, Social Media. Tagged: Bob Lefsetz, digg, Facebook, Imogen Heap, Influencer Marketing, Josh Groban, Lefsetz Letters, Marketing, New Music Tipsheet, Scott Perry, Twitter, yoga. 3 Comments
You might be wondering why it’s been 3 weeks since my last post (The New Music Business Model: Imogen Heap). . . Initially, this entry was going to be about the benefits and differences between using Facebook and Twitter to share articles. I’ve been tracking traffic across multiple blogs, looking at referring sources, and trends [...]
